10/10 Warranty: A Cinematic Guide
Fine print isn’t typically page-turning so we flipped the script. Inspired by airline safety briefings, our stylised studio film brought Mitsubishi’s 10/10 Diamond Advantage program to life with floating car seats, deadpan comedic timing, and bold art direction clarifying service terms while entertaining the viewer
We turned a dense set of warranty terms into something owners would actually watch and understand. We approached it like a branded short film, not a technical explainer. From scripting to set design, every element was crafted to keep things light, clear and engaging. Visual metaphors (think ski boots, balloons and surprise snowfall) helped simplify key messages while keeping viewers entertained from start to finish
Rather than a dry, technical explainer, we treated this as a branded short film. With everything from script to set design crafted to deliver clarity and delight. Visual metaphors (ski boots, balloons, even a surprise snowfall) made the messaging memorable, keeping owners entertained and informed all the way through.
