Mitsubishi Genuine Accessories: Built for Life
More than accessories - they’re an extension of the brand promise. We created a four-part film series centered on four core values: Safe, Durable, Integrated, Functional. Filmed in authentic Australian landscapes, these films translate product features into lifestyle narratives, showcasing how every accessory is purpose-built to perform, connect, and elevate the Mitsubishi experience
We ditched product jargon for familiar, everyday moments - a rugged camping trip, a muddy boot landing in the boot, a tradie on the job, or a family parking interrupted by sensors. With a clean visual aesthetic and deliberate pacing, the accessories blend naturally into each scene, letting the brand’s values speak for themselves.
Designed for versatility, not just in concept, but in delivery. These films were optimized for social, digital platforms, and in-dealer screens. Each piece works powerfully on its own, yet together they reinforce a unified message: Mitsubishi Genuine Accessories embody safety, style, and utility. Clear. Confident. Unmistakably Mitsubishi
